PPC Advertising
After your website is live and your products or services are clearly defined, you can begin sharing content on social media and work on submitting and optimizing your site to gradually attract visitors from search engines. This approach often requires time and consistency. Alternatively, you can accelerate your results by using paid search, also known as PPC advertising. PPC stands for “pay per click,” which means you’re only charged when someone actually clicks on your ad and is directed to your website or landing page. Think of it like running a magazine ad where you only pay if a reader responds and reaches out—something that sounds ideal, but is exactly how PPC advertising works.
You're in Control!
With PPC advertising, you have the ability to define a wide range of conditions that must be met before you ever pay for a click. For instance, your ad can be configured to appear only when the expected cost per click aligns with your desired return on investment. You can also set strict spending limits, ensuring your ad budget is controlled and never exceeds what you’re comfortable investing over a given period, such as a week or a month. In addition, you decide exactly when your ads run—whether that’s for a short promotional window of just a few days or an extended campaign.
Beyond scheduling and budgeting, you can precisely target who sees your ads by selecting specific demographic criteria, eliminating wasted spend on audiences outside your ideal customer profile. You can further refine targeting based on user interests, and even implement a variety of rules and automated scripts to help your campaign stay optimized and focused on achieving the specific outcomes you want.
Power of PPC
With Search Engine Optimization, which is still important, you can land on the first page of google many months down the road. With PPC you can land on the first page, at the top, within days.
Sea of Search
The great thing about PPC is your ads show up for individuals who are actively searching for your products and services. There are over 2 trillion searches every year. This is a vast sea of potential clients that you can tap into.
For all intents and purposes
The other principal at play here is the intent of the searcher. Consumers are inundated with numerous ads every day. But when a person is searching for your product or service, your ad no longer is viewed as an ad but a source of information. The intent is there – they are actively looking for you… yes, you!